Our web design guidelines
Usability, not the visual design, determines the success or failure of a web-site. Visual design is important in making a first impression of your business, but it is the visitor to the page who clicks the mouse and therefore decides everything. User-centric design has established as a standard approach for successful and profit-oriented web design. A great user experience is much more likely to lead to sales and/or leads.
Quality and credibility. We work with you to provide high quality content that is user-specific and provides the customer with the information they need in a easy to use format.
Intuitive. The higher the cognitive load and the less intuitive the navigation, the more willing are users to leave the web-site and search for alternatives. There are millions of websites, and a user will quickly abandon your site if they can’t easily find what they are looking for.
Consistency. Users want to be able to control their browser and rely on the consistent data presentation throughout the site. They expect certain features to be consistent, eg. A ‘Home’ button to take them back to the beginning of your site, a page that shows how to contact them, location, phone number etc on the front page. Users who are confused by a site will not return.
Our web design principles
Our websites are self-explanatory. We ensure the website user has all their questions answered, and can make decisions consciously, considering pros, cons and alternatives. If they do have questions, there is a clear path to having them answered (contact details, FAQs).
Our websites consider and value customer’s time. We design sites that require minimal actions by a user to find the information they require.
Our websites provide both static and dynamic content. Some aspects of a website attract more user attention than others. We create sites with a creative mix of well-formatted text with crisp images that ensure an aesthetically pleasing site.
Our websites are responsive – we know that you and your customers may view your new website on a phone, tablet, laptop or desktop computer. Your website will be built to adapt to any device and still function well and look good.
Our websites are thoroughly tested to ensure reliability and functionality. We provide you with an effective, beautifully crafted and functional website that frees you to concentrate on what you do best – running your business.