Do I need a Maintenance Plan?
Just as you maintain your car, plant and equipment, your website needs maintenance too. All businesses need regular website maintenance to attract and retain customers, maintain search engine rankings and present new information, products and services to the public. Updating your website regularly keeps visitors to your site interested and engaged.
What is included in a Maintenance Plan?
Our Maintenance Plans are tailored to your business needs, and include:
SEO is an acronym that stands for Search Engine Optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. In other words, SEO involves making certain changes to your website design and content that make your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page.
Keeping your site ranking well in Google requires information on your site to be relevant and up-to-date. The search engines prefer sites that are fast, error free, well maintained and most of all; they love to index fresh content. So, every time you update the website, you are giving the search engines new material with which to rank your site. We will update your site on a regular basis with current news, keywords and articles (provided by you).
Customer Attraction and Engagement
If your website is gaining traction and traffic, it’s important to keep those potential customers. We will ensure your website is the useful tool you want with all the current information a customer could want, and looks engaging and consistent. The content on your website should keep your readers coming back. If you’re not updating your website, you are essentially telling your potential customers that you are not paying attention to your business.
This is the single most important reason to keep website maintenance on your radar, especially if the website is storing any form of customer information. We will regularly install and update software updates and security patches.
Keep up with Trends in Design and Technology
The sleeker your website is, the more you’ll convince potential customers that you are their ultimate choice. If you’re staying on top of your website maintenance, you’ll also have the opportunity to be an early adopter of new website technology that will help the back-end run more smoothly. We will help you take advantage of new website trends to keep you website looking polished and professional.
It is essential to ensure your website is backed up regularly. When WordPress updates their core files, all the exploitable vulnerabilities that were corrected with that update are now known to hackers around the world, who then update their malware injection bots to go forth and infect sites that aren’t being updated on a regular basis.
We will setup a backup schedule that provides security and peace of mind should you ever need to reinstate or rebuild your site.
Trying to handle your own website maintenance is like trying to fix your own car. Sure, some people are equipped to do it, but most people are better off leaving it to professionals. After all – the success of your website AND your business rides heavily on your website being a valuable and current source of information.